I’ll also share three simple steps to get started with customer support on social at the end. In this blog post, I’ll show you how the biggest brands go above and beyond for their customers on social, and what their successes can teach us about the importance of great social media support. The best brands know this, and take advantage of every interaction with a customer to offer value, impress, and sell.
It’s customer support, but also a form of marketing, and definitely a part of sales. Nowadays, consumers expect brands to offer help way before they’ve decided to buy, and long after they’ve made the purchase.Ĭustomer service is part of the entire buying cycle. Marketers attract leads, sales reps close deals, and customer support reps help customers. Traditionally, customer service was thought of as a post-sale activity.
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